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Dennis W. Johnson

Campaigning in the Twenty-First Century

Activism, Big Data, and Dark Money

Ebook (PDF Format)

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning-micro-targeting, online fundraising, digital communication, the new media-and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications.Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through soci… Mehr

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Produktdetails


  • ISBN: 978-1-317-30745-7
  • EAN: 9781317307457
  • Produktnummer: 20179328
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 168 S.
  • Plattform: PDF
  • Masse: 2'962 KB
  • Auflage: 2. Auflage
  • Abbildungen: 12 schwarz-weiße Tabellen

Über den Autor


Dennis W. Johnson is professor of political management at the Graduate School of Political Management, George Washington University. In addition to speaking and writing extensively, for ten years he owned his own political research consulting firm.

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