Understanding Marketing: Expert Solutions to Everyday Challenges
The latest volume in the series: Understanding MarketingBusinesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?This volume provides the concepts and examples you need. You'll learn how to:-Define a target market-Identify and understand your toughest competitors-Develop a marketing strategy that lays out the four Ps: product, promotion, pricing, and place (distribution)-Test new pr…
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Produktdetails
- ISBN: 978-1-4221-2892-3
- EAN: 9781422128923
- Produktnummer: 22332360
- Verlag: Harvard Business Review Pr
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 132 S.
- Masse: H17.9 cm x B13.0 cm x D1.3 cm 186 g
- Gewicht: 186
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