The Fundamentals of Branding
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
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Produktdetails
- ISBN: 978-2-940373-98-7
- EAN: 9782940373987
- Produktnummer: 4559624
- Verlag: Bloomsbury Publishing PLC
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 184 S.
- Masse: H23.1 cm x B20.0 cm x D1.7 cm 653 g
- Abbildungen: 200 colour images
- Gewicht: 653
Über den Autor
Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.
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