Blunders in International Business
Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders. We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. In this new edition several well-known blunders from previous editions have been replaced in order to update the l…
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Produktdetails
- ISBN: 978-1-4051-5317-1
- EAN: 9781405153171
- Produktnummer: 13794819
- Verlag: Wiley-Blackwell
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 192 S.
- Plattform: PDF
- Masse: 1'449 KB
- Auflage: 4. Aufl.
Über den Autor
David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.
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