The Reputation Game
The Art of Changing How People See You
Techniques for effective reputation management are presented in this guide to exerting control over how you are perceived in a business context, featuring interviews with Jay-Z, LinkedIn co-founder Reid Hoffman and Hilary Mantel.
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Produktdetails
Weitere Autoren: Younger, Rupert
- ISBN: 978-1-78607-351-8
- EAN: 9781786073518
- Produktnummer: 25728327
- Verlag: Oneworld Publications
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 304 S.
- Masse: H19.8 cm x B12.8 cm x D2.5 cm 282 g
- Auflage: MMP
- Gewicht: 282
Über den Autor
David Waller is a partner in a global consulting firm, where he specializes in strategic communications for global companies, financial institutions and governments. He is a former Financial Times journalist and the author of several well-reviewed business and history books.Rupert Younger co-founded global consulting firm Finsbury and is founder director of the University of Oxford's Centre for Corporate Reputation, a world leader in reputation research.
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