How To Write Better Copy
advice on getting people to notice your copy, engage with it and do what you want them to do
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' exper…
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Produktdetails
- ISBN: 978-1-5098-1458-9
- EAN: 9781509814589
- Produktnummer: 19612545
- Verlag: Pan Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 160 S.
- Plattform: EPUB
- Masse: 486 KB
- Sonstiges: Ab 18 J.
Über den Autor
Steve Harrison
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Connecting Families
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The Happy Child
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Doing Nothing
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ED - Die Ankunft
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advice on getting people to notice your copy, engage with it and do what you want them to do
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Gps for the Soul
advice on getting people to notice your copy, engage with it and do what you want them to do
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