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Bob Burg

Adversaries Into Allies: Master the Art of Ultimate Influence

Buch

The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influentialFaced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers… Mehr

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Produktdetails


  • ISBN: 978-1-59184-816-5
  • EAN: 9781591848165
  • Produktnummer: 17152028
  • Verlag: Portfolio
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 272 S.
  • Masse: H20.8 cm x B13.6 cm x D2.2 cm 236 g
  • Gewicht: 236
  • Sonstiges: Ab 18 J.

Über den Autor


BOB BURG is the bestselling coauthor of The Go-Giver (now in its 26th hardcover printing), Go-Givers Sell More, and It's Not About You, and the author of Endless Referrals. He speaks frequently to business and sales audiences worldwide.

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