Bob Burg
Adversaries Into Allies: Master the Art of Ultimate Influence
Buch
The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influentialFaced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers…
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Beschreibung
The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influentialFaced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship is weakened and our influence dramatically decreased. There has to be a better way.Drawing on his own experiences and the stories of other influential people, communication expert Bob Burg offers five simple principles of what he calls Ultimate Influence—the ability to win people to your side in a way that leaves everyone feeling great about the outcome. In the tradition of Dale Carnegie's How to Win Friends and Influence People, Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
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Produktdetails
- ISBN: 978-1-59184-816-5
- EAN: 9781591848165
- Produktnummer: 17152028
- Verlag: Portfolio
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 272 S.
- Masse: H20.8 cm x B13.6 cm x D2.2 cm 236 g
- Gewicht: 236
- Sonstiges: Ab 18 J.
Über den Autor
BOB BURG is the bestselling coauthor of The Go-Giver (now in its 26th hardcover printing), Go-Givers Sell More, and It's Not About You, and the author of Endless Referrals. He speaks frequently to business and sales audiences worldwide.
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