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Chris Lewis

Irresistible Apps

Motivational Design Patterns for Apps, Games, and Web-based Communities

Buch

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?The an… Mehr

CHF 53.50

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Produktdetails

  • ISBN: 978-1-4302-6421-7
  • EAN: 9781430264217
  • Produktnummer: 15778444
  • Verlag: Apress
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 208 S.
  • Masse: H23.6 cm x B18.9 cm x D1.7 cm 396 g
  • Auflage: 1st ed
  • Abbildungen: Paperback
  • Gewicht: 396

Über den Autor

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.

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