FT Guide to Strategy
How to create, pursue and deliver a winning strategy
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
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Produktdetails
- ISBN: 978-0-273-74550-1
- EAN: 9780273745501
- Produktnummer: 27856764
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 392 S.
- Plattform: EPUB
- Masse: 3'427 KB
- Auflage: 4. Auflage
Über den Autor
Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world's largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.
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