Consumers in Context
The BPM Research Program
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, t…
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Produktdetails
- ISBN: 978-1-317-33296-1
- EAN: 9781317332961
- Produktnummer: 20179520
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 572 S.
- Plattform: PDF
- Masse: 56'142 KB
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