Smart Pricing
In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more tangible and concrete by revealing innovative strategies that are helping companies create and capture more value and more new customers. Readers will discover restaurants where customers se…
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Produktdetails
Weitere Autoren: Zhang, Z.
- ISBN: 978-0-13-438499-3
- EAN: 9780134384993
- Produktnummer: 19593406
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 224 S.
- Masse: H23.0 cm x B15.1 cm x D1.5 cm 279 g
- Gewicht: 279
Über den Autor
69912374
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