Sport Entrepreneurship and Innovation
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internatio…
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Produktdetails
Weitere Autoren: Ferreira, João J. (Hrsg.)
- ISBN: 978-1-315-39337-7
- EAN: 9781315393377
- Produktnummer: 31777585
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 284 S.
- Plattform: PDF
- Masse: 6'518 KB
- Abbildungen: 21 schwarz-weiße Abbildungen, 21 schwarz-weiße Zeichnungen, 23 schwarz-weiße Tabellen
Über den Autor
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.João J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.
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