Distribution Channels
Understanding and Managing Channels to Market
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions o…
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Produktdetails
- ISBN: 978-0-7494-7657-1
- EAN: 9780749476571
- Produktnummer: 17228699
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 416 S.
- Masse: H24.0 cm x B16.3 cm x D2.7 cm 783 g
- Auflage: 2. A.
- Gewicht: 783
Über den Autor
Julian Dent is Chairman of VIA International, a specialist routes-to-market consulting firm. He has over thirty years' experience in distribution throughout the world, specializing in channel strategy and implementation. His clients have included Barclays Bank, BP, IBM, Microsoft, Nokia, Subway and Xerox.
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