Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Produktdetails
- ISBN: 978-0-230-50326-7
- EAN: 9780230503267
- Produktnummer: 13872389
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 179 S.
- Plattform: PDF
- Masse: 23'689 KB
- Auflage: 2003
- Abbildungen: Bibliographie
Über den Autor
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
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