Making Sense of Business Reference

In times of recession, the library is more critical than ever forthose who want to start a business and need to do research, andacademic and public libraries are at the heart of a growing needto research business questions. An accidental business referencelibrarian by trade, Ross explains how to provide quality referencehelp on issues from marketing to finance--for business people,students, and even business faculty. Honing in on fundamentals,this practical guide. Explains how to conduct the reference interview, withtips for helping clients help themselves. Identifies important business resources, both free and fee-based. Offers chapters devoted to industry and market information; small-business needs;international business research; investing and the stock market; and marketing anddemographicsA detailed bibliography functions as both a standing reference for desk use as well as a collectiondevelopment aid for building a core business collection. Including numerous illustrative casestudies, Making Sense of Business Reference takes the guesswork out of doing businessresearch.