Robert Cockcroft

Persuading People

An Introduction to Rhetoric

Buch

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.This comprehensively updated third edition? includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery? adds material on schema and other forms of cognitive rhetoric? provides new examples, as well as more practice exercisesWith its friendly tone, Persuading People is an invaluable introd… Mehr

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Produktdetails

Weitere Autoren: Hamilton, Craig / Cockcroft, Susan

ISBN: 978-1-137-00367-6
EAN: 9781137003676
Produktnummer: 15919802
Verlag: Macmillan Education UK
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 344 S.
Masse: H21.6 cm x B14.0 cm x D1.8 cm 434 g
Auflage: 3rd ed. 2014
Abbildungen: Paperback
Gewicht: 434

Über den Autor

ROBERT COCKCROFT is a retired Lecturer in Rhetoric, Department of English Studies, University of NottinghamSUSAN COCKCROFT is a Tutor in English LanguageCRAIG HAMILTON is Associate Professor in English Cognitive LinguisticsLAURA HIDALGO DOWNING is a Lecturer, with extensive publication in pragmatics and related fields