Election Campaigning
The New Marketing of Politics
The advent of new technology and the importation of professional communicators has transformed the nature of British election campaigning. Kavanagh explores this process of Americanization characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters.
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Produktdetails
- ISBN: 978-0-631-19811-6
- EAN: 9780631198116
- Produktnummer: 1763288
- Verlag: Blackwell Publishers
- Sprache: Englisch
- Erscheinungsjahr: 1995
- Seitenangabe: 288 S.
- Masse: H22.9 cm x B15.2 cm x D1.7 cm 446 g
- Abbildungen: Paperback
- Gewicht: 446
Über den Autor
Dennis Kavanagh is Professor of Politics as the University of Nottingham. He is a regular commentator on British election politics and co--author of the Nuffield British election studies.
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