Marketing Management Approach at ADMECO AG
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Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Strathclyde, language: English, abstract: This paper discusses the potential benefits of marketing management for a small business operation, in this case ADMECO AG. The first part of the assignment introduces the concept of marketing orientation as a theory and critically assesses the marketing orientation in the company. In section two, a marketing audit evaluates the current situation, drawing on supporting material from primary & secondary market research sources. The pote…
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Produktdetails
- ISBN: 978-3-656-00511-7
- EAN: 9783656005117
- Produktnummer: 11722089
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 36 S.
- Masse: H21.0 cm x B14.8 cm x D0.2 cm 66 g
- Auflage: 3. Auflage
- Gewicht: 66
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