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Erdener Kaynak

The Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Ebook (PDF Format)

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and i… Mehr

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Produktdetails

  • ISBN: 978-1-136-74712-0
  • EAN: 9781136747120
  • Produktnummer: 17021940
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 296 S.
  • Plattform: PDF
  • Masse: 16'454 KB

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