Selling the Wheel
Choosing the Best Way to Sell For You, Your Company, and Your Customers
Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention....This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. I…
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Produktdetails
Weitere Autoren: Stevens, Howard
- ISBN: 978-0-7432-0474-3
- EAN: 9780743204743
- Produktnummer: 14619999
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 317 KB
Über den Autor
Jeff Cox is the co-author or author of seven works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.
89 weitere Werke von Jeff Cox:
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Velocity
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Blazing Star, Setting Sun
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Velocity - Die Strategie der Geschwindigkeit
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Das Ziel
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The Cure
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Romanticism in the Shadow of War
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Rising Sun, Falling Skies
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Morning Star, Midnight Sun
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Romanticism in the Shadow of War
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The Organic Cook's Bible
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The Cook's Herb Garden
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The British Missionary Enterprise since 1700
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Slavery, Abolition and Emancipation Vol 5
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The 30-Minute Millionaire
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European Missions in Contact Zones
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Das Ziel
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The Essential Book of Fermentation
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Europe as the Other
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Rising Sun, Falling Skies
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Morning Star, Midnight Sun
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Velocity - Die Strategie der Geschwindigkeit
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The Herb Garden for Cooks
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Hardboiled Houston
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New Historical Literary Study
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William Wordsworth, Second-Generation Romantic
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Blazing Star, Setting Sun
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