William L. Benoit
Accounts, Excuses, and Apologies, Second Edition
Image Repair Theory and Research
Ebook (PDF Format)
Updated with a timely literature review and new case studies from sports, international politics, and third party image repair.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include wor…
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Beschreibung
Updated with a timely literature review and new case studies from sports, international politics, and third party image repair.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change.>William L. Benoit is Professor of Communication Studies at Ohio University. He is the author of many books, including (with Pamela J. Benoit) Persuasive Messages: The Process of Influence.
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Produktdetails
- ISBN: 978-1-4384-5400-9
- EAN: 9781438454009
- Produktnummer: 35060657
- Verlag: State University of New York Press
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 166 S.
- Plattform: PDF
- Masse: 751 KB
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