European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.Contents Making Consumers Switch from Counterfeit to Genuine LuxurySuccessful GAM OrganisationThe World's leading E-retailers and Environmental SustainabilityWillingness to Pay in Food RetailingRetailing in BrazilRetailing in New ZealandTarget Groups Retail Researchers, Retail Executives, Retail Lectures, Retail Students The EditorsProf. Dr. Thomas Foscht, University of Graz, AustriaProf. Dr. Dirk Morschett, University of Fribourg, SwitzerlandProf. Dr. Thomas Rudolph, University of St. Gallen, SwitzerlandProf. Dr. Peter Schnedlitz, Vienna University of Economics and Business, AustriaProf. Dr. Hanna Schramm-Klein, University of Siegen, GermanyProf. Dr. Bernhard Swoboda, University of Trier, Germany