How to Do Better Creative Work
How do you achieve something as nebulous as creativity? How do you encourage it in others? How can you reproduce it time and again across the whole range of clients? Effective creative work is not a nice-to-have, it is a necessity. Whether you are the CEO of an agency or a junior just starting out, effective and award winning creative work is the only way you will differentiate yourself in a fiercely competitive marketplace. Here is the guidance you need from someone who has been doing just that at the very highest level for the past 15 years: Steve Harrison, the creative director who has won more major awards than any other in the world. S…
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Produktdetails
- ISBN: 978-0-273-72518-3
- EAN: 9780273725183
- Produktnummer: 4474334
- Verlag: Financial Times Prentice Hall
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 151 S.
- Masse: H23.1 cm x B18.3 cm x D0.8 cm 340 g
- Gewicht: 340
Über den Autor
Over the past 15 years Steve has been the world's leading direct marketing creative director. He has been the european creative director at OgilvyOne and worldwide creative director at Wunderman (these are the world's two biggest direct marketing networks). In between, he founded his own agency, HTW, which quickly became the benchmark for creative excellence not only here in the UK but around the world. He has won more major awards in his discipline than any other in the world. Those awards have been won on behalf of such clients as Xerox, Vodafone, IBM, American Express, Royal Mail, and Microsoft etc on both an international and domestic level. Steve has been the President of the Cannes Lions Direct jury (the first direct marketing creative director ever to be accorded that role) and a regular speaker at international events. This year he has been invited to give a keynote speech at industry gatherings in Dubai, Barcelona and Buenos Aires. As far as teaching in the local market is concerned, he has been a guest lecturer at the Institute of Direct Marketing for 11 years. Some time ago, Campaign magazine said Steve is the greatest dm creative of his generation.
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