How to Make Money with Social Media
An Insider's Guide on Using New and Emerging Media to Grow Your Business
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other…
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Produktdetails
Weitere Autoren: Shah, Reshma
- ISBN: 978-0-13-217300-1
- EAN: 9780132173001
- Produktnummer: 34736530
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Plattform: EPUB
- Masse: 2'106 KB
- Auflage: 1. Auflage
Über den Autor
Jamie Turner is the Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is a leading authority on branding, marketing strategy and social media and has helped companies like AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company grow their sales and revenue with outside-the-box marketing techniques. He has been profiled in the world's best-selling marketing textbook and consults with well-known brands around the globe. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows. Reshma Shah is an Assistant Professor in the area of Marketing at Goizueta Business School of Emory University. She is also a founder and Partner at Inflexion Point Marketing Group. Dr. Shah's marketing insights and strategies have helped companies like Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS among many others improve their marketing ROI. Dr. Shah's articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Dr. Shah is also the recipient of the Distinguished Educator Award at Emory University.
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