Richard Kühn
Marketing
Analysis and strategy
Buch
For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textboo…
Mehr
Beschreibung
For the 15th edition of Marketing - Analysis and Strategy, Richard Ku¿hn and his new co-author Urs Fuhrer have extensively revised this textbook and updated numerous examples, checklists and work sheets. Two comprehensive examples were added to Attachment I and II for the purpose of illustrating the marketing analysis as well as for determining the marketing mix concept. In addition to that, Chapter 1 was supplemented by a sub-chapter, which further describes the marketing term and the explanations of the problem diagnosis in Chapter 4 were revised. As with previous editions, an extensive Glossary of core terms complements this proven textbook.
CHF 39.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V111:
Lieferbar in ca. 5-10 Arbeitstagen
Produktdetails
Weitere Autoren: Fuhrer, Urs
- ISBN: 978-3-85932-871-6
- EAN: 9783859328716
- Produktnummer: 22338803
- Verlag: Werd & Weber
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 156 S.
- Masse: H29.8 cm x B21.2 cm x D1.5 cm 616 g
- Abbildungen: PB; Includes numerous check lists and worksheets
- Gewicht: 616
Über den Autor
Prof. Dr. Richard Kühn, emeritierter Professor des Instituts für Marketing und Unternehmensführung der Universität Bern, ist heute Verwaltungsrat bei verschiedenen Schweizer Unternehmen und als unabhängiger Consultant mit den Schwerpunkten Marketing und s
25 weitere Werke von Richard Kühn:
Analysis and strategy
Ebook (PDF Format)
CHF 48.50
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.