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Cliff Bowman

What's Your Competitive Advantage?

7 strategies for running a more profitable business in a complex world

Ebook (PDF Format)

This business book is great forleaders, middle managers and entrepreneurs interested in the following categories; STRATEGY LEADERSHIP AND MANAGEMENT ENTREPRENEURSHIP An insightful guide to strategic management, withusefuland original development of the role ofassetsand capabilities in enterprise growth and performance. David J. Teece, Thomas W. Tusherprofessorin global business at Haas School of Business, University of California, Berkeley, USADisruption is a double-edged sword and this book helps firms understand how their competitive strategy, people and change processes can be adapted to disrupt before they are disrupted. Michael Burke,… Mehr

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Produktdetails


Weitere Autoren: Raspin, Paul
  • ISBN: 978-1-292-25940-6
  • EAN: 9781292259406
  • Produktnummer: 31730488
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 336 S.
  • Plattform: PDF
  • Masse: 5'652 KB

Über den Autor


Cliff Bowman is Professor of Strategic Management at Cranfield School of Management, UK. He previously held the post of Dean of the School of Management and Director of Graduate Programmes, and is a past Chairman of the European Case Clearing House. Cliff has also been a non-executive director for Institute of Physics Publishing Ltd. Bowman's 'Strategy Clock' which emerged from his PhD is a widely use tool for analysing the competitive positioning of products. Paul Raspin completed a PhD in Strategy Management at Cranfield School of Management in 2004. He established Stratevolve, a strategy consultancy in 2001, which works with executives and senior management teams to develop effective business strategies, resolve complex business issues, and develop strategic investment options. Paul is also a visiting senior fellow at Cass Business School where he delivers strategy and finance courses to Executive MBA students.

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