The EVA Challenge

. . . Buy it, read it on the plane and then start asking your top team some hard questions-before your shareholders do.-- Financial TimesPRAISE FOR THE EVA CHALLENGEThe EVA Challenge provides helpful insights for both the beginner and the advanced EVA practitioner. Its real-life examples illustrate how the practical application of shareholder value orientation can align the goals of all organizational levels, motivate management by linking compensation to EVA performance, and bring additional value to shareholders.-- Dr. Karl-Hermann Baumann, Chairman of the Supervisory Board, Siemens A.G.A very valuable book for practicing managers who must solve problems. The authors provide a wealth of information and examples not only on implementing EVA, but on performance measurement and compensation in general. Their analysis is first-rate. They draw from their extensive experience and from real companies, problems, and solutions. I especially like the chapter on EVA failures.-- Michael C. Jensen, Managing Director, Organizational Strategy Practice, The Monitor Group; Jessi Isidor Strauss Professor Emeritus, Harvard Business SchoolJoel Stern knows more about creating shareholder value than anyone in America. In The EVA Challenge, you'll learn how the master dumps rusty old accounting rules and hands managers a remarkable new yardstick for measuring success. Want to know the concept that made Roberto Goizueta great? Follow the Adam of EVA.-- Shawn Tully, Senior Writer, Fortune