Customer Insight Strategies
How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straight-forward, jargon-free manner, and can be applied to a huge range of marketing challenges regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with pur…
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Produktdetails
- ISBN: 978-1-78966-250-4
- EAN: 9781789662504
- Produktnummer: 33369980
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 240 S.
- Masse: H23.4 cm x B15.6 cm x D1.5 cm 384 g
- Gewicht: 384
Über den Autor
Dr Christine Bailey is CMO and Managing Director, SMB UK and Ireland, for Valitor, an international payment solutions company. Based in Surrey, UK, she has extensive experience in B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as smaller companies. A respected thought-leader and motivational speaker with two TEDx Talks, she has been voted #1 Woman in Tech by B2B Marketing and #3 female influencer in UK B2B Marketing by Onalytica. She has a doctorate (DBA) in customer insight from Cranfield School of Management and serves on several advisory boards.
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