Digital Marketing Fundamentals
From Strategy to ROI
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and or…
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Produktdetails
Weitere Autoren: Sikkenga, Berend / Berry, Mike
- ISBN: 978-1-00-003532-2
- EAN: 9781000035322
- Produktnummer: 32939357
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 640 S.
- Plattform: EPUB
- Masse: 54'325 KB
Über den Autor
Marjolein Visser is Managing Consultant of MarketWise and founder of TourWise.Berend Sikkenga is Head of eCommerce at LEGO.Mike Berry is a Digital Marketing consultant, trainer and Professor of Practice at Hult International Business School, USA.
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