Brian D. Smith

Darwin's Medicine

How Business Models in the Life Sciences Industry are Evolving

Ebook (PDF Format)

Darwin's Medicine is the sequel to Brian D. Smith's influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin's Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice. Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers… Mehr

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Produktdetails

ISBN: 978-1-317-15472-3
EAN: 9781317154723
Produktnummer: 21577329
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 296 S.
Plattform: PDF
Masse: 3'538 KB
Abbildungen: 16 schwarz-weiße Fotos, 56 schwarz-weiße Zeichnungen, 13 schwarz-weiße Tabellen

Über den Autor

Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at www.pragmedic.com.