Strategy Is Destiny
How Strategy-Making Shapes a Company's Future
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history? The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation. At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes stra…
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Produktdetails
- ISBN: 978-0-7432-2603-5
- EAN: 9780743226035
- Produktnummer: 32702721
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 384 S.
- Plattform: EPUB
- Masse: 6'446 KB
Über den Autor
Robert A. Burgelman
5 weitere Werke von Robert A. Burgelman:
Becoming Hewlett Packard
How Strategy-Making Shapes a Company's Future
How Strategy-Making Shapes a Company's Future
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