The Routledge Handbook of Tourism Experience Management and Marketing
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents.Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and a…
Mehr
CHF 50.30
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-0-429-51231-5
- EAN: 9780429512315
- Produktnummer: 34116342
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 652 S.
- Plattform: PDF
- Masse: 12'842 KB
- Auflage: 1. Auflage
- Abbildungen: 51 schwarz-weiße Abbildungen, 16 schwarz-weiße Fotos, 35 schwarz-weiße Zeichnungen, 34 schwarz-weiße Tabellen
Über den Autor
Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.
15 weitere Werke von Saurabh Kumar (Hrsg.) Dixit:
Bewertungen
Anmelden