Crisis, Resilience and Survival
Lessons from the Global Auto Industry
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms engaged in this huge but turbulent realm of business. It uses high-profile cases to explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure.
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Produktdetails
Weitere Autoren: Oliver, Nick
- ISBN: 978-1-107-07601-3
- EAN: 9781107076013
- Produktnummer: 20739837
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 341 S.
- Masse: H16.0 cm x B23.6 cm x D2.3 cm 604 g
- Abbildungen: 13 Tables, black and white; 34 Line drawings, black and white
- Gewicht: 604
- Sonstiges: Tertiary Education (US: College)
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