Quantitative Modelling in Marketing and Management
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the…
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Produktdetails
Weitere Autoren: Moutinho, Luiz (Hrsg.)
- ISBN: 978-981-4407-71-7
- EAN: 9789814407717
- Produktnummer: 13192636
- Verlag: World Scientific Publishing Company
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 530 S.
- Masse: H23.5 cm x B15.7 cm x D3.2 cm 912 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 912
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