The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world-people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and…
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Produktdetails
- ISBN: 978-0-393-07601-1
- EAN: 9780393076011
- Produktnummer: 19409446
- Verlag: W W Norton & Co
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 354 S.
- Masse: H21.9 cm x B15.1 cm x D3.7 cm 441 g
- Gewicht: 441
Über den Autor
Ten years ago Frank Rose wrote The Art of Immersion, a landmark book on tech and narrative. Now he teaches global business executives as director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.
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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
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