Advances in Services Marketing and Management
Research and Practice: Vol 7
This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications. An added feature is a services in action section addressing in depth some asp…
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Produktdetails
Weitere Autoren: Swartz, Teresa A. / Bowen, David E.
- ISBN: 978-0-7623-0363-2
- EAN: 9780762303632
- Produktnummer: 1915542
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 350 S.
- Masse: H24.0 cm x B16.1 cm x D2.3 cm 692 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 692
1 weiteres Werk von A. Swartz Teresa a. Swartz:
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