The Global Public Relations Handbook
Theory, Research, and Practice
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digita…
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Produktdetails
Weitere Autoren: Vercic, Dejan (Hrsg.)
- ISBN: 978-1-351-70041-2
- EAN: 9781351700412
- Produktnummer: 32779592
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 366 S.
- Plattform: PDF
- Masse: 6'972 KB
- Auflage: 3. Auflage
- Abbildungen: Following last edn, 2 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 1 schwarz-weiße Zeichnungen, 2 schwarz-weiße Tabellen
Über den Autor
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development.Dejan Vercic, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.
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