Managing Global Innovation
Uncovering the Secrets of Future Competitiveness
What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies and 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers. A wealth of data…
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Produktdetails
Weitere Autoren: Gassmann, Oliver / Zedtwitz, Maximilian von
- ISBN: 978-3-540-25441-6
- EAN: 9783540254416
- Produktnummer: 1853193
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 807 S.
- Masse: H24.1 cm x B16.0 cm x D4.8 cm 1'379 g
- Auflage: 3rd ed
- Gewicht: 1379
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