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Alastair M. Morrison

Marketing and Managing Tourism Destinations

Ebook (PDF Format)

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second edition has been updated to include:. A new chapter on visitor management that includes a section on crisis and disaster management. New material on d… Mehr

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Produktdetails


  • ISBN: 978-1-351-71481-5
  • EAN: 9781351714815
  • Produktnummer: 29059121
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 716 S.
  • Plattform: PDF
  • Masse: 26'881 KB
  • Auflage: 2. Auflage
  • Abbildungen: 350 farbige Abbildungen, 156 farbige Fotos, 194 farbige Zeichn., 1 farbige Tabellen

Über den Autor


Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is co-editor in chief of the International Journal of Tourism Cities.

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