Managing Networks in International Business
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
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Produktdetails
Weitere Autoren: Johanson, J.
- ISBN: 978-1-317-76247-8
- EAN: 9781317762478
- Produktnummer: 17028323
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 5'649 KB
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