An investigation into factors which could influence overseas students' choice of banks in the UK
Scientific Study from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, Glasgow International College, course: Research project, language: English, abstract: Generally, a deeper understanding of an international student's financial needs will enable a bank to provide this student more personalized services. Therefore the purpose of this project is to explore the factors that influence overseas students' choice of a bank in the UK. In order to fulfill this, 60 questionnaires were randomly given out on GIC campus and in front of GU library to obtain both qualitative and quantitative data, and t…
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Produktdetails
- ISBN: 978-3-656-05660-7
- EAN: 9783656056607
- Produktnummer: 13071039
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 27 S.
- Plattform: PDF
- Masse: 634 KB
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