Steven (Hrsg.) McGuire

Non-market Strategies in International Business

How MNEs capture value through their political, social and environmental strategies

Buch

The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating… Mehr

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Produktdetails

Weitere Autoren: Shirodkar, Vikrant (Hrsg.) / Strange, Roger (Hrsg.)

ISBN: 978-3-030-35073-4
EAN: 9783030350734
Produktnummer: 33341331
Verlag: Springer International Publishing
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 272 S.
Masse: H24.1 cm x B16.0 cm x D2.0 cm 576 g
Auflage: 1st ed. 2020
Abbildungen: HC runder Rücken kaschiert
Gewicht: 576

Über den Autor

Vikrant Shirodkar is Senior Lecturer in International Business at the University of Sussex Business School, UK. His research has appeared in leading journals, such as the British Journal of Management, International Business Review, Management International Review, Journal of International Management, and Journal of Business Ethics. Vikrant is a Fellow of the Higher Education Academy and an Executive Committee Member of the Academy of International Business UK and Ireland (AIB UK&I) chapter.Steven McGuire is the Dean Professor of Business and Public Policy at the University of Sussex Business School, UK. He taught at Aberystwyth University, the University of Bath, and has been a Visiting Professor at the College of Europe. Professor McGuire is currently researching the impact of the European Union's trade agreements as part of a major Horizon 2020 project, RESPECT.Roger Strange is a Professor of International Business at the University of Sussex Business School, UK, having previously been a Professor of International Business at King's College London. His research has appeared in leading journals, such as the Journal of International Business Studies, Journal of World Business, International Business Review, Management International Review, and Journal of Management Studies.