The Ultimate Marketing & PR Book
Understand Your Customers, Master Digital Marketing, Perfect Public Relations
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get a…
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Produktdetails
Weitere Autoren: Smith, Nick / Salter, Brian
- ISBN: 978-1-4736-8397-6
- EAN: 9781473683976
- Produktnummer: 25287545
- Verlag: John Murray Press
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 480 S.
- Masse: H21.6 cm x B14.6 cm x D2.5 cm 594 g
- Gewicht: 594
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