Marketing Strategies
New Approaches, New Techniques
Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from Long Range Planning - The International Journal of Strategic Management reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is an holistic view of the full range of changes that are taking pl…
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Produktdetails
- ISBN: 978-0-08-042572-6
- EAN: 9780080425726
- Produktnummer: 2287227
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 1995
- Seitenangabe: 308 S.
- Masse: H24.0 cm x B16.1 cm x D2.1 cm 630 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 630
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