Stephen (Hrsg.) Brown
Romancing the Market
Buch
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an es…
Mehr
Beschreibung
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
CHF 265.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V136:
Neuauflage/Nachdruck unbestimmt
Produktdetails
Weitere Autoren: Clarke, Bill (Hrsg.) / Doherty, Anne Marie (Hrsg.)
- ISBN: 978-0-415-18417-5
- EAN: 9780415184175
- Produktnummer: 23377501
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 312 S.
- Masse: H23.4 cm x B15.6 cm x D0.0 cm 531 g
- Gewicht: 531
- Sonstiges: Undergraduate
25 weitere Werke von Stephen (Hrsg.) Brown:
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.