John Doorley

Reputation Management

The Key to Successful Public Relations and Corporate Communication

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Produktdetails

Weitere Autoren: Garcia, Helio Fred

ISBN: 978-0-8153-7697-2
EAN: 9780815376972
Produktnummer: 33632664
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 472 S.
Masse: H25.4 cm x B17.8 cm
Auflage: 4. A.
Abbildungen: Farb., s/w. Abb.

Über den Autor

John Doorley, former head of corporate communications at Merck, is now associate professor of strategic communications at Elon University and a consultant on reputation management. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007. He coauthored with Fraser P. Seitel Rethinking Reputation. Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University, and also teaches in the M.S. in Public Relations and Corporate Communication program. He is an adjunct associate professor of professional development and leadership in Columbia University. He is the author of The Agony of Decision: Mental Readiness and Leadership in a Crisis and The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively.