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Eleonora Pantano

Internet Retailing and Future Perspectives

Ebook (PDF Format)

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs an… Mehr

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Produktdetails


Weitere Autoren: Nguyen, Bang / Dennis, Charles / Gerlach, Sabine
  • ISBN: 978-1-317-37877-8
  • EAN: 9781317378778
  • Produktnummer: 21992122
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 364 S.
  • Plattform: PDF
  • Auflage: 2. Auflage
  • Abbildungen: 41 schwarz-weiße Abbildungen, 7 schwarz-weiße Fotos, 34 schwarz-weiße Zeichnungen, 20 schwarz-weiße Tabellen

Über den Autor


Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UKBang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UKSabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.Bill Merrilees is Professor of Marketing at Griffith University, Australia

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