Creativity in Public Relations
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range o…
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Produktdetails
- ISBN: 978-0-7494-5650-4
- EAN: 9780749456504
- Produktnummer: 4868060
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 272 S.
- Masse: H23.4 cm x B15.6 cm x D1.4 cm 418 g
- Abbildungen: Paperback
- Gewicht: 418
Über den Autor
Andy Green runs his own public relations and marketing consulting firm. He teaches courses on creativity for many leading organizations. He is also the author of Effective Personal Communication Skills for Public Relations.
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