Secrets of the Marketing Masters
What the Best Marketers Do -- And Why It Works
All the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets of what engages consumers and keeps them coming back. This book reveals the keys to their success. Featuring exclusive interviews with experts from Ogilvy and Mather, Digitas, and Booz Allen Hamilton, Secrets of the Marketing Masters offers tips drawn from the experiences of the world's top marketers, from how to gain the confidence of your collea…
Mehr
CHF 28.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V113:
Lieferbar in ca. 20-45 Arbeitstagen
Produktdetails
- ISBN: 978-0-8144-0943-5
- EAN: 9780814409435
- Produktnummer: 4442958
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 288 S.
- Masse: H23.6 cm x B16.5 cm x D3.0 cm 552 g
- Gewicht: 552
Über den Autor
DICK MARTIN is a writer whose articles have appeared in the Harvard Business Review and other publications. The author of Tough Calls, he was executive vice president of public relations, employee communications, and brand management for ATT.
10 weitere Werke von Dick Martin:
Bewertungen
Anmelden