Piloting Palm
The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry
The definitive behind-the-scenes story of the visionary team thatlaunched the handheld industry.Palm insider Andrea Butter and New York Times columnist David Pogue-- with full, exclusive cooperation of the company's founders andmore than fifty key Palm and Handspring executives -- tell theriveting tale of the start of an industry constantly in theheadlines. The origins of this volatile industry began with thetiny team who beat staggering odds to turn the PalmPilot into abillion-dollar market and later took their ultimate vision toHandspring, now Palm's most powerful rival.Many of today's current events relating to the competition in thisindus…
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Produktdetails
Weitere Autoren: Pogue, David
- ISBN: 978-0-471-22339-9
- EAN: 9780471223399
- Produktnummer: 13838851
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 368 S.
- Plattform: PDF
- Masse: 1'793 KB
- Auflage: 1. Auflage
Über den Autor
ANDREA BUTTER worked as director of marketing at Palm Computing beginning in 1993. She managed every product launch, including the revolutionary Pilot Organizer in 1996, and became the company's vice president of marketing in 1998. Currently a marketing strategy consultant, she lives in Menlo Park, California. DAVID POGUE is the personal technology columnist for the New York Times. He is also the author of twenty computerbooks, including the bestselling PalmPilot: The Ultimate Guide. He has spoken at events such as Comdex, PC Expo, and Macworld Expo.
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